NEWS & EVENTS
Previous News Items
- Ceccato Wash Systems Centre Stage At The Australian Car Wash Association Expo
- Ceccato International Export Director Tours Australia August 2011
- Auto Car Wash Environmental Award
- Car Wash Builders
- Car Care World Expo Las Vegas, Nevada
- MacNeil Launches BluWave Robotic Wash System
- Ceccato Multi-Colour Foam A Bright New Opportunity For Car Wash Branding
- Ceccato MiniMax Edition To Be Installed In Newcastle NSW
- Ceccato S.p.A - Vehicle Washing Research and Development Ethos
- Ceccato Hydrus Start Internationally Discounted Pricing Structure
- Boom In Vehicle Wash Sales
- 3 Ceccato Aries Car Washes Arrive in Perth
- MacNeil Wheel Boss
- Ceccato MiniMax Milan - 30 Cars An Hour from a 7.8m Wash Bay.
- Ceccato Wash Systems Launches Ceccato And MacNeil At The ACWA Convention On The Gold Coast
- Ceccato's Rebranding At Autopromotec Reveals The Heart of Ceccato
- Ceccato and MacNeil Wash Systems Form A Strategic Alliance
By Paul White
June 15, 2009
Sunday 24 May marked the end of the 23rd Autopromotec held in Bolgona in Italy. Autopromotec is the largest trade fair for the automotive aftermarket in the world, hosting more than 100,000 visitors in 2009.
Of the record 1443 exhibitors Ceccato S.p.A was adjudged by all the most impressive in terms of presentation, design and sheer size of exhibition space - easily taking up more space than any other exhibitor.
At Autopromotec Ceccato unveiled a new corporate identity including a complete rebranding of its image and the presentation of its car washes. This rebranding is a first step in a new way that Ceccato is seeking to communicate with the public. Ceccato is seeking to make known the values that founded the company. These values continue to drive Ceccato as they seek to innovate in the vehicle washing industry and lead the market in terms of design flair, genuine environmental commitment, care of and pride in your motor vehicle and an uncomprising committment to the most advanced vehicle washing technology.
Ceccato's "new look" is perhaps more suited to a modern art gallery than a car wash and that is exactly what is intended. Ceccato is seeking to elevate the whole experience of washing your car. They want you to get as much joy and happiness out of washing cars as they do - and if they keep this up they may just get there...
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